DigitalCuppa

VW Tiguan – Piñata

Ads don’t have to always be clever. They don’t need  to craft a beautiful story, or make subtle references to their real purpose. They don’t always have to feature a celebrity or have a great piece of backing music. They don’t have to be so annoying that you want to gouge your eyes out, but do [...]

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The Fun Theory Awards

You may have seen The Fun Theory’s Piano Stairs some time ago, which was part of a campaign for VW. Well the entries are now closed and I count over 850 entries to site that is looking for ideas to “change people’s behaviour for the better”. That’s an incredible response, and it’s well deserved because [...]

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