Tag Archive | "Video"
Will AOL ever be totally content?
How’d you like the pun? Good eh? No? Sorry. Anyway, with AOL announcing more investment in quality content, this time in streaming video, it’s good to stand back and see how they got to this point. If there is one example of a company still around that has felt both the sweet caress and the [...]
Continue reading...Ok, this interactive YouTube silliness needs to stop now
Tuesday, October 11, 2011
Two things that are being increasingly exploited on YouTube for entertainment and advertising purposes are annotations and using the number keys to jump to certain points in the video. The former has possibly been best showcased in the Time To Spy videos from McDonald’s, but also to a less impressive degree (but still very innovative at [...]
Continue reading...Ad an from RNIB that punches you in the gut
Thursday, August 18, 2011
The RNBI (Royal National Institute of Blind People) released this video back in March to mark World Book Day. There’s not a whole lot to say about it, apart from it’s hard hitting, conveys its message both beautifully and tragically, and will probably make you feel pretty down for a while. Great work, for an [...]
Continue reading...Neuro – I hate you and your viral
Wednesday, July 13, 2011
My god, Neuro. Not only do I hate your product, but your attempt at a viral is awful too. If you take a look at their homepage, Neuro, the overpriced flavoured water you may have seen advertised recently, claims to improve weight loss, eliminate stress, improve sleep, increase attention and memory and even promote sexual health. Basically, [...]
Continue reading...MTV Balloons
Tuesday, May 10, 2011
MTV is, regardless of its fall from iconic status in the 90s, is still a pretty cool brand and comes out with similarly cool campaigns every now and again. This spot for MTV Brazil apparently took 24 hours to film, with a rail 200m long needing to pop 600 balloons a minute. Clever stuff, and a [...]
Continue reading...Eyeview brings on the fly personalisation to online video
Wednesday, May 4, 2011
We know that brands are pushing a lot of money into online video and while I have a lot of passion for online video, it’s a fact that often the reasons are political or about generating more in fees. It’s also a fact that almost everyone is using just the 15 or 30 second TV [...]
Continue reading...If a small wooden ball falls in a forest and no one is around to hear it, does it make a lovely tune?
Tuesday, April 5, 2011
A very… pleasant…piece of video creative here, that is more art than advert. Promoting a phone from über big Japanese big telecommunications company NTT DoCoMo, this piece showcases an interesting way to perform Bach’s Cantata BWV 147 (Spotify link to a version of it, probably more as Bach originally intended, here). With no special effects and just, what I assume [...]
Continue reading...Bertrum Thumbcat wants your milk
Thursday, March 3, 2011
This internet loves cats. That’s presumably no shock to you. Cravendale’s agency clearly know of this. Cats like milk. The link is established and a new campaign is born. Breaking from the stop motion ads that have been the (very recognisable) bread and butter of Cravendale for the last 4 years, Wieden + Kennedy London [...]
Continue reading...IAB Video Plus: Case Studies Event
Wednesday, February 23, 2011
I was kindly asked by the IAB Video Council to speak at their Video Plus event yesterday about the success we (Steak) have had with Swiftcover. The turnout was fantastic, with 80+ people turning up to hear the thoughts and case studies from myself and others from a good cross section of the industry, so [...]
Continue reading...Scared of overpopulation? No? You will be now
Wednesday, January 12, 2011
Courtesy of National Geographic, a little video looking at the year ahead, as we’re predicted to reach a worldwide population of 7 billion. Worrying stuff I think! Via Digital Buzz Blog
Continue reading...
Friday, February 3, 2012
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