DigitalCuppa

Bad copy is hindering the effectiveness of O2 More bookings

An example of good copy, from Burger King and to a lesser degree, Sony Ericsson O2 More, the mobile provider’s text based offers and advertising service, launched in December 2009. And while, as a tool for marketers, it has taken some time to take off (while the opt-in service gains critical mass with consumers) I’m [...]

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Google’s Nexus One

So there is only one thing that the online and tech community is talking about today – the unveiling of Google’s new Nexus One smart phone. Of course, I say unveiling although details have been available for some time now. However, nothing stimulates news networks and bloggers like a big press release and as far [...]

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