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Red Bull mix up their TV ads

Red Bull is an unusual brand. From their inception when founder Dietrich Mateschitz rejected the tasting research that suggested people didn’t like the flavour, to investing in a Formula 1 team that, despite huge costs, has delivered both silverware and incredible media exposure, Red Bull has always flown in the face of convention. Their strategy of incredibly aggressive [...]

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Red Bull go out of this world with Stratos

Now, there is a chance I’m slightly biased here because I have an unhealthy interest in all things to do with space (it’s just epic, isn’t it?) but I love this Red Bull association with Felix Baumgartner, who is going to attempt the world record for highest parachute jump. In doing so, he is also [...]

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