Tag Archive | "Outdoor"
Projection Mapping Bonanza
I think I’ve seen more projection mapping pieces in the last week than I have in the last couple of months – it really does seem to be the darling of marketing right now! Carlsberg have launched a new campaign with the tagline “That calls for a Carlsberg” with not one, but two projection mapping [...]
Continue reading...Turns out Hot Wheels do some pretty awesome stuff
Thursday, March 31, 2011
I posted this 3 weeks ago, showing some awesome projection mapping from Hot Wheels. And here is another example of great outdoor work from the brand. From Ogilvy & Mather Mexico, this execution works incredibly from a 3rd person POV, but must be dangerously eye-catching as a driver too. See a few images here. UPDATE:
Continue reading...Hot Wheels Projection Mapping
Friday, March 11, 2011
I. Love. Projection. Mapping. It’s easily one of the coolest things in outdoor advertising that has come about in the last couple of years, and there have been great examples before. However, this could well be my new favourite. Produced by Muse Amsterdam for Hot Wheels, I may be influenced by the fact I was in [...]
Continue reading...Gillette – World’s Biggest Shave
Friday, March 4, 2011
Starting mid-February, Gillette have been “shaving” a 20 foot wide painting of NY Yankees baseball star Derek Jeter in Soho, New York City. The 3 day cycle will be repeated until the start of the spring training season on 6th March. I’m blogging about this late and the video has only 30k views, which is [...]
Continue reading...OAA pulls controversial ads
Wednesday, January 6, 2010
Today the OAA pulled all of it’s outdoor ads featuring the “Career women make bad mothers” creative. The posters and digital panels are part of the Britain Thinks campaign that aims to promote outdoor advertising. The campaign has sparked controversy and led to a backlash from highly influential parenting site mumsnet, with one user on [...]
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Friday, April 8, 2011
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