I highly recommend following the W+K blog, Welcome to Optimism, to anyone that doesn’t already because they include some treats on there. Like this incredible video. Projecting mapping, only owning to the sheer volume of projects I’ve seen over the last 18 months, has become a little stale. However, innovation like this, where images are [...]
Continue reading...Tuesday, May 24, 2011
The Pool – The Full Story from Nike 6.0 on Vimeo. Awesome work here from Nike as they transform a pool set for demolition into a world class indoor BMX arena full of big ramps, rails and walls. Cue incredible tricks on two wheels, a great soundtrack and a feel-good vibe, especially so with this [...]
Continue reading...Friday, April 30, 2010
Nike are quickly becoming my favourite brand when it comes to great campaigns, digital work included. This app designed for the iPad helps football coaches with their training, offering a huge array of content from videos of drills with top players, to simulations of how to take the perfect free kick. The level of detail, [...]
Continue reading...Friday, April 23, 2010
Quick post before I leave the office on what is a very sunny day in Media Land! I know this post is technically 23 days late, although as I’ve been posting a bit about Nike recently, I figure I can get away with it. Nicely done viral video for April Fools here. Nuff said.
Continue reading...Wednesday, April 21, 2010
Nike are doing some great work recently, and if you haven’t seen it you should check out the video for Nike Grid which is due to launch this Friday. In a nutshell, participants run to various different locations in London, where they check in via phonebox (imagine foursquare for the fit and energetic!). You compete [...]
Continue reading...Saturday, January 30, 2010
It’s undeniable Nike have a reputation for doing some quite cool ads (the Eric Cantona ad always sticks in my mind; Au revoir!) . This viral featuring Rooney and Torres has just been released which is in the same vein. Slick visuals and some classy skills make for quite a cool promo vid.
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Friday, October 28, 2011
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