Tag Archive | "Mobile"
Oh, Nokia. If only your phones were as good as your virals
Nokia continue to show off the camera on their phones with this, the world’s largest stop animation video, from W+K (I know, them AGAIN!). This follows on from the winner of the Nokia Shots competition, Splitscreen: A Love Story, which is also just wonderful. Splitscreen: A Love Story from JW Griffiths on Vimeo. See the [...]
Continue reading...Human Twitter at the X-Games
Wednesday, August 3, 2011
Sometimes I feel I should just call this blog “Here’s some more stuff that W+K have done” at the rate that I want to include their work. This time they introduced Human Twitter, where tweets to the hashtag #humantwitter could be spelled out by some willing participants, at this year’s X-Games. And who did they [...]
Continue reading...Tesco’s Outdoor Virtual Store
Wednesday, June 22, 2011
This is unquestionably one of the best uses I’ve seen of mobile. It has also rightly won top prize at Cannes in the Media category, the first time for a South Korean campaign. Tesco’s South Korean brand, Homeplus, used billboards and posters featuring a huge range of products to bring the store to consumers in places [...]
Continue reading...Diesel – In-store Likes via QR codes
Friday, June 3, 2011
Another week, another post about Diesel. And to be honest, one that I’m surprised not to have done featuring this tech already. Real-world Facebook Likes aren’t particularly new, having been done by Coca-Cola, Renault, Hyundai and others. However, these have been one-offs and progression into a retail environment is obvious. Diesel have set this up just in their [...]
Continue reading...Bad copy is hindering the effectiveness of O2 More bookings
Monday, March 28, 2011
An example of good copy, from Burger King and to a lesser degree, Sony Ericsson O2 More, the mobile provider’s text based offers and advertising service, launched in December 2009. And while, as a tool for marketers, it has taken some time to take off (while the opt-in service gains critical mass with consumers) I’m [...]
Continue reading...Gol Airlines let you fly a plane with your phone
Thursday, January 13, 2011
Gol Airlines – Mobile Check in from AlmapBBDO Internet on Vimeo. Ok, it’s not a real plane, but Gol Airlines from Brazil produced this great, and seriously innovative campaign which allows you to control a plane on your screen, via the keypad of your phone. With no need for a smartphone, anyone with a mobile [...]
Continue reading...Google – Can you “near me now”?
Wednesday, January 13, 2010
Nope, Google aren’t stealing Verizon’s strapline, but they have launched this cool little new feature for mobile search. The video describes it better than I can (plus I can’t type a funky bass line as background music) so have a look, but to me it’s another great example of Google making search easier, along with [...]
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Thursday, August 4, 2011
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