DigitalCuppa

Cold Tea – Gran Turismo 5 utilises boring as hell banner for game promotion

Another addition to my Cold Tea section here, in which I highlight what is, in my opinion, poor marketing activity.   This video is a demo of a display ad (which can be found here) used to promote Gran Turismo 5. Integrating Google Maps into a banner and allowing users to “drive” around a real [...]

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Google to insert real-time ads into Street View

Just after I make a post about Google, I stumble across another piece of Google news. According to a patent filed last week under the name “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising” Google plan to fill billboards on Street View with dynamically inserted ads, providing the search giant with another [...]

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