DigitalCuppa

Swiftcover first insurance company to use in-game advertising

Bit of shameless self-promotion here. I pleased to say that this afternoon Brand Republic picked up and ran a story about a Swiftcover becoming the first insurance company to run in-game advertising. Planned and bought by myself, with the full support of the client and Steak, we’re proper chuffed! See the whole article here: http://www.brandrepublic.com/news/1019398/swiftcovercom-takes-iggy-campaign-computer-games/

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IAB Gaming conference

So I headed along to the IAB conference last Wednesday, that was there to promote the newly formed Game Steering group. This is where the big boys of in-game advertising (Massive, EA, IGA etc) have come together with the common goal of boosting interest in the medium. It’s no secret that in-game has performed well [...]

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