Tag Archive | "hot wheels"
Hot Wheels in 30 minute TV extravaganza
“Hot Wheels leading the way!” is not just the toy manufacturer’s strap line but clearly their marketing approach too. After blogging about some great projection mapping and outdoor that they’ve done I had to follow up with this, which I just spotted on AdFreak. The trailer gives a few details but to summarise, on 29th May, [...]
Continue reading...Turns out Hot Wheels do some pretty awesome stuff
Thursday, March 31, 2011
I posted this 3 weeks ago, showing some awesome projection mapping from Hot Wheels. And here is another example of great outdoor work from the brand. From Ogilvy & Mather Mexico, this execution works incredibly from a 3rd person POV, but must be dangerously eye-catching as a driver too. See a few images here. UPDATE:
Continue reading...Hot Wheels Projection Mapping
Friday, March 11, 2011
I. Love. Projection. Mapping. It’s easily one of the coolest things in outdoor advertising that has come about in the last couple of years, and there have been great examples before. However, this could well be my new favourite. Produced by Muse Amsterdam for Hot Wheels, I may be influenced by the fact I was in [...]
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Thursday, May 19, 2011
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