DigitalCuppa

A $73,000 Bar Tab

A great piece of marketing from Ogilvy Brazil here. In order raise awareness about drink driving, Ogilvy teamed up with a bar to express the very real cost that can come with having too many and getting into your car. Cool idea, good execution. Have a look! Via DigitalBuzzBlog

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Coke share the love with their “Happiness Machine”

Coca Cola bangs out so much marketing it’s no surprise that much of it’s mediocre. However, they’ve posted this cool video on their YouTube account that features their “Happiness Machine”, a vending machine that give out more than just a bottle of Coke. It’s light, fun to watch and more importantly taps in to a [...]

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The Fun Theory Awards

You may have seen The Fun Theory’s Piano Stairs some time ago, which was part of a campaign for VW. Well the entries are now closed and I count over 850 entries to site that is looking for ideas to “change people’s behaviour for the better”. That’s an incredible response, and it’s well deserved because [...]

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