DigitalCuppa

Cold Tea – Gran Turismo 5 utilises boring as hell banner for game promotion

Another addition to my Cold Tea section here, in which I highlight what is, in my opinion, poor marketing activity.   This video is a demo of a display ad (which can be found here) used to promote Gran Turismo 5. Integrating Google Maps into a banner and allowing users to “drive” around a real [...]

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Gol Airlines let you fly a plane with your phone

Gol Airlines – Mobile Check in from AlmapBBDO Internet on Vimeo. Ok, it’s not a real plane, but Gol Airlines from Brazil produced this great, and seriously innovative campaign which allows you to control a plane on your screen, via the keypad of your phone. With no need for a smartphone, anyone with a mobile [...]

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Great banner from the Kiwis, for Orcon

bannerblog posted this banner ad the other day and it’s definitely worth a look. The loose approach to the product really pays off, because I would heavily bet interaction times are fantastic. Created by  Salt Interactive for Orcon, it’s a near text book example of how to create a great online banner ad. Needs sound. Via bannerblog

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Subaru mock you and your wandering mind

After being pretty critical of standard banners in a couple of my recent posts, I now keep coming across pretty decent examples of how to do a branding banner well. Subaru’s sporty new 4×4 is being pushed online with this banner (among others). To tell you what happens when you pick up the stick would [...]

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Sony 3D TV banner

I sometimes despair at the state of the online ad market and how many agencies, clients and publishers rely on banners for their branding campaigns. Don’t get me wrong, they have their place on a media plan, but simple banners should never be the plan. Therefore (and I think it should be obvious following that) [...]

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