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Swiftcover first insurance company to use in-game advertising

Thu, Jul 29, 2010

Ad Campaigns, In-game

Blur Xbox

Bit of shameless self-promotion here.

I pleased to say that this afternoon Brand Republic picked up and ran a story about a Swiftcover becoming the first insurance company to run in-game advertising. Planned and bought by myself, with the full support of the client and Steak, we’re proper chuffed!

See the whole article here:

http://www.brandrepublic.com/news/1019398/swiftcovercom-takes-iggy-campaign-computer-games/

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