DigitalCuppa

A day in the life of a TBWA\Chiat\Day creative:

Wake up, take 10 hits of LSD, go into work, drink a few cups of coffee, have meeting with Creative Director, pitch whatever is in your head that very second, get it signed off, go home.

I love Skittle ads; they’re totally random, irreverent, unapologetic and usually pretty funny. However this one is so random that I am left a bit confused as to…well…why?! Maybe it’s because I don’t find it as funny as the others and without the humour, they are just strange. Maybe I’m getting older. Maybe I just can’t see the genius. Or maybe it just needs to be reigned in just a little.

UPDATE: Ok, I still don’t like the one above (named “Park”) a great deal, but do think they’re still on form, having just found this spot, named “Door”. Love this:

Via copyranter