DigitalCuppa

Diesel’s Be Stupid campaign has been out a while now. And at first, I was not a fan. I thought the key concept was a little sloppy, basic, and just pretty generic to the fashion industry in that it’s  just trying to scream “we’re different!” in a pretty obvious way.

However, despite still not particularly liking the print ads which were my first exposure to the campaign, many months and several executions later, I am a changed man.

Diesel have shown a total embrace of simply great digital work, whether that’s their video catalogue, the landing page for the campaign (which is one sticky homepage if you like to compile sentences for your computer to read back to you [which I do]) or their Diesel Cam in stores, which had a live link to Facebook.

The latest offering is definitely my favourite. Ditching digital for analogue, Diesel held a “Facepark” event, bringing the fun of Facebook to a real-world environment (and by the looks of the video, minus the depression and stalking, maybe). Have a look – wish I could have been there!

Via DigitalBuzzBlog