Stan James may have adopted a slightly different advertising approach to most of their competitors, if this poster is anything to go by.
Instead of trying to convey why Stan James is the place you want to be spending your pennies (you know, by promoting a USP or offer!?) they instead are going after the classic market of gamblers that don’t know how gambling work.
Throw into the mix an image of bloody great big phone, a QR code (ticking off those mandatory boxes on the brief!), some copy about mobile that doesn’t relate to the main focus of the ad and you’re done!
I’d argue that if the person reading the ad doesn’t quite grasp the basic concept of gambling/fractions, they sure aren’t going to know what a QR code is.
September 2nd, 2011 at 9:49 am
eh, you may have forgotten the ol’ yoof market there…