I like to post the random ads that I come across and so had to post this, which I’ve seen all over the TV this weekend. Wall’s has a history of slightly bizarre spots featuring dogs, although this one takes the prize as the strangest. Created by Saatchi & Saatchi, it features a man conveying his [...]
Continue reading...24. May 2011
The Pool – The Full Story from Nike 6.0 on Vimeo. Awesome work here from Nike as they transform a pool set for demolition into a world class indoor BMX arena full of big ramps, rails and walls. Cue incredible tricks on two wheels, a great soundtrack and a feel-good vibe, especially so with this [...]
Continue reading...19. May 2011
“Hot Wheels leading the way!” is not just the toy manufacturer’s strap line but clearly their marketing approach too. After blogging about some great projection mapping and outdoor that they’ve done I had to follow up with this, which I just spotted on AdFreak. The trailer gives a few details but to summarise, on 29th May, [...]
Continue reading...18. May 2011
Looks like I’m a few days late with this, but Cadbury (who I always thought up until just now was Cadbury’s) have a new spot here, this time done by Ogilvy Johannesburg and directed by Erik Van Wyk. Scanning other sites and blogs, I see that the general reception of the ad is good, but can’t really [...]
Continue reading...13. May 2011
Ads don’t have to always be clever. They don’t need to craft a beautiful story, or make subtle references to their real purpose. They don’t always have to feature a celebrity or have a great piece of backing music. They don’t have to be so annoying that you want to gouge your eyes out, but do [...]
Continue reading...13. May 2011
Red Bull is an unusual brand. From their inception when founder Dietrich Mateschitz rejected the tasting research that suggested people didn’t like the flavour, to investing in a Formula 1 team that, despite huge costs, has delivered both silverware and incredible media exposure, Red Bull has always flown in the face of convention. Their strategy of incredibly aggressive [...]
Continue reading...10. May 2011
MTV is, regardless of its fall from iconic status in the 90s, is still a pretty cool brand and comes out with similarly cool campaigns every now and again. This spot for MTV Brazil apparently took 24 hours to film, with a rail 200m long needing to pop 600 balloons a minute. Clever stuff, and a [...]
Continue reading...6. May 2011
The new ad for Cadbury’s in their Glass and a Half Productions series has just been released. But is it any good? Would you rate it as a Zingolo (stupid), Trucks (boring), Eyebrows (pretty good) or a Gorilla (incredible)? As with the previous executions it’s by Fallon, and here you have what must have been an [...]
Continue reading...6. May 2011
A lot of people dislike Google, primarily for their stance on privacy and their dominance in the market. I however, feel a bit more inclined to like the brand, if only for the fact that to me they are less evil than Apple, and support open-source in many instances (Android fan right here!). It would be amiss of me [...]
Continue reading...3. May 2011
Back from a blogging break (the whole of the UK pretty much shut down so took the opportunity to do the same myself) with a new video from Coca Cola , building on their Happiness Machine concept which I have blogged about before and also haven’t blogged, when they sent a Happiness truck to Rio. This [...]
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24. May 2011
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