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Unlikely advertisers join up with Hollywood
We’re well into the summer movie season now and as sure as there will be both box office successes and bombs, we will see products placed in films and movie tie-ins on cereal boxes. While brands like Sony, Pepsi and Reebok are natural partners of Hollywood, slowly but surely advertisers from a wider background are [...]
Continue reading...Wall’s Talking Dog – Your first reaction will probably be, “Errrr….what?!”
24. May 2011
I like to post the random ads that I come across and so had to post this, which I’ve seen all over the TV this weekend. Wall’s has a history of slightly bizarre spots featuring dogs, although this one takes the prize as the strangest. Created by Saatchi & Saatchi, it features a man conveying his [...]
Continue reading...Hot Wheels in 30 minute TV extravaganza
19. May 2011
“Hot Wheels leading the way!” is not just the toy manufacturer’s strap line but clearly their marketing approach too. After blogging about some great projection mapping and outdoor that they’ve done I had to follow up with this, which I just spotted on AdFreak. The trailer gives a few details but to summarise, on 29th May, [...]
Continue reading...A new Cadbury ad, but not from Fallon: Monks
18. May 2011
Looks like I’m a few days late with this, but Cadbury (who I always thought up until just now was Cadbury’s) have a new spot here, this time done by Ogilvy Johannesburg and directed by Erik Van Wyk. Scanning other sites and blogs, I see that the general reception of the ad is good, but can’t really [...]
Continue reading...VW Tiguan – Piñata
13. May 2011
Ads don’t have to always be clever. They don’t need to craft a beautiful story, or make subtle references to their real purpose. They don’t always have to feature a celebrity or have a great piece of backing music. They don’t have to be so annoying that you want to gouge your eyes out, but do [...]
Continue reading...MTV Balloons
10. May 2011
MTV is, regardless of its fall from iconic status in the 90s, is still a pretty cool brand and comes out with similarly cool campaigns every now and again. This spot for MTV Brazil apparently took 24 hours to film, with a rail 200m long needing to pop 600 balloons a minute. Clever stuff, and a [...]
Continue reading...New Cadbury’s Ad – The Charity Shop Dancing Clothes
6. May 2011
The new ad for Cadbury’s in their Glass and a Half Productions series has just been released. But is it any good? Would you rate it as a Zingolo (stupid), Trucks (boring), Eyebrows (pretty good) or a Gorilla (incredible)? As with the previous executions it’s by Fallon, and here you have what must have been an [...]
Continue reading...Eyeview brings on the fly personalisation to online video
4. May 2011
We know that brands are pushing a lot of money into online video and while I have a lot of passion for online video, it’s a fact that often the reasons are political or about generating more in fees. It’s also a fact that almost everyone is using just the 15 or 30 second TV [...]
Continue reading...Old Spice – Jungle
20. April 2011
Wieden + Kennedy have just released (I think so at least; YouTube indicates it’s been out in the Czech Republic over a month) a new spot for Old Spice, with another departure from using Isaiah Mustafa. This time, the Old Spice Guy travels through a pretty dangerous jungle (shot on location in New Zealand) and comes off [...]
Continue reading...Skittles insanity reaches dizzy new heights
18. April 2011
A day in the life of a TBWA\Chiat\Day creative: Wake up, take 10 hits of LSD, go into work, drink a few cups of coffee, have meeting with Creative Director, pitch whatever is in your head that very second, get it signed off, go home. I love Skittle ads; they’re totally random, irreverent, unapologetic and [...]
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7. June 2011
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