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Kaiser Chiefs and W+K devise innovative way to flog albums
I saw this post on the W+K blog early this morning and since then it’s been all over the internet and back, so I feel this post already outdated. However, it doesn’t stop what it’s about being great. Kaiser Chiefs and Wieden + Kennedy London have come up with an inventive way to promote [...]
Continue reading...Diesel – In-store Likes via QR codes
3. June 2011
Another week, another post about Diesel. And to be honest, one that I’m surprised not to have done featuring this tech already. Real-world Facebook Likes aren’t particularly new, having been done by Coca-Cola, Renault, Hyundai and others. However, these have been one-offs and progression into a retail environment is obvious. Diesel have set this up just in their [...]
Continue reading...Eyeview brings on the fly personalisation to online video
4. May 2011
We know that brands are pushing a lot of money into online video and while I have a lot of passion for online video, it’s a fact that often the reasons are political or about generating more in fees. It’s also a fact that almost everyone is using just the 15 or 30 second TV [...]
Continue reading...ASICS, Digital Art and Data Visualtisation
12. April 2011
I like this spot from ASICS. It’s intriguing to look at, innovative and actually has a solid link to the product, with the strapline, “Gravity, Meet Your Archenemy”. For me, this is the type of art I like. I will stare blankly at a Monet or Dali for all of moments before moving on, [...]
Continue reading...3 Live Shop – online customer service gets more personal
11. April 2011
I blogged a while back about a Kinect hack that was straight out of Minority Report, although sadly only in functionality and not in style. Well in that department, the guys at 3 in Sweden, along with “hybrid production company” B-Reel, have certainly come through, producing this beautiful looking system that serves as an [...]
Continue reading...Projection Mapping Bonanza
8. April 2011
I think I’ve seen more projection mapping pieces in the last week than I have in the last couple of months – it really does seem to be the darling of marketing right now! Carlsberg have launched a new campaign with the tagline “That calls for a Carlsberg” with not one, but two projection mapping [...]
Continue reading...IAMPLAYR open beta lands
25. March 2011
This trailer dropped at the end of last year, and needless to day, I was intrigued. Although I view the likes of Zynga’s Farmville and Frontierville from the outside, looking in, with a strange curiosity, having never wanted to or dared to play (I think my mates would never let it go if I asked [...]
Continue reading...Cold Tea – Gran Turismo 5 utilises boring as hell banner for game promotion
15. March 2011
Another addition to my Cold Tea section here, in which I highlight what is, in my opinion, poor marketing activity. This video is a demo of a display ad (which can be found here) used to promote Gran Turismo 5. Integrating Google Maps into a banner and allowing users to “drive” around a real [...]
Continue reading...Minority Report style control becomes a reality
15. March 2011
Another day, another Kinect hack….another reason to get excited about Microsoft official supporting developers on it. This guy has built a way of interacting with a GUI that is straight out of Minority Report. The fact that we’re seeing this in 2011 only makes me more convinced that by 2016 we’ll be controlling our all [...]
Continue reading...Hot Wheels Projection Mapping
11. March 2011
I. Love. Projection. Mapping. It’s easily one of the coolest things in outdoor advertising that has come about in the last couple of years, and there have been great examples before. However, this could well be my new favourite. Produced by Muse Amsterdam for Hot Wheels, I may be influenced by the fact I was in [...]
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3. June 2011
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