DigitalCuppa

Cold Tea – Poor media placements: Is this the planner’s or media owner’s fault?

This is why you need to be careful with your media planning. Scratch that, this is why you need to über pedantic and anal about your media planning. No branding client is going to want this, especially when it’s advertising a family/children’s product like the above. Not only does it have no relevant targeting attached to [...]

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SeeSaw rolls out hard launch

SeeSaw, following a soft launch at the beginning of March is now about to embark on its biggest advertising and PR push yet. The site will shortly allow you to rent shows and seasons of both UK and US productions (the US studios and networks that are signed up haven’t been confirmed, although you can have [...]

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Will The Times’ new paid subscription model sink or swim?

Following on from a previous post about paid subscriptions on news paper sites, I’ve written a more comprehensive  piece on my company’s blog. Check it out here

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Involuntary redundancies begin at AOL

Today came the news, via a leaked memo, that AOL are beginning the layoffs that have been sadly on the horizon for some time now. Of the 2,500 redundancies they wanted, only 1,100 staff  took voluntary, meaning layoffs are starting as soon as tomorrow. It will affect staff worldwide and includes closing regional offices in [...]

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