DigitalCuppa

Tesco’s Outdoor Virtual Store

This is unquestionably one of the best uses I’ve seen of mobile. It has also rightly won top prize at Cannes in the Media category, the first time for a South Korean campaign. Tesco’s South Korean brand, Homeplus, used billboards and posters featuring a huge range of products to bring the store to consumers in places [...]

Continue reading...

Converse Canvas Experiment

Well, this is cool! Digital is sooooo mainstream these days and seeing a large digital screen in a shop window is nothing new. However, I bet you haven’t seen 420 Chuck All Stars rotating through 180 degrees to simulate digital pixels before!? Chucks are an old-school kinda trainer, so it’s very fitting that this installation [...]

Continue reading...

Diesel – In-store Likes via QR codes

Another week, another post about Diesel. And to be honest, one that I’m surprised not to have done featuring this tech already. Real-world Facebook Likes aren’t particularly new, having been done by Coca-Cola, Renault, Hyundai and others. However, these have been one-offs and progression into a retail environment is obvious. Diesel have set this up just in their [...]

Continue reading...

Creative use of packaging from Fulton Innovation

Dave Baarman #MWC from George Nimeh on Vimeo. Fulton Innovation have come up with a clever way of utilising packaging, in this example showing how using a printing method that will layer electronics into certain parts of the cardboard of a cereal box, can make it light up. It may seem a bit much for [...]

Continue reading...