DigitalCuppa

Will AOL ever be totally content?

How’d you like the pun? Good eh? No? Sorry. Anyway, with AOL announcing more investment in quality content, this time in streaming video, it’s good to stand back and see how they got to this point. If there is one example of a company still around that has felt both the sweet caress and the [...]

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Diesel Island – Land of the Stupid, Home of the Brave

Oh Diesel, how I love thee. I’ve blogged about Diesel before, and despite hating their first foray that explored their “Be Stupid” strap line, I was won over by some fantastic campaigns fitting into that mantra since. This is no different, as Diesel set up their own community on a deserted island. The intro video is [...]

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Will The Times’ new paid subscription model sink or swim?

Following on from a previous post about paid subscriptions on news paper sites, I’ve written a more comprehensive  piece on my company’s blog. Check it out here

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Content is King, yes? But are you willing to pay his tax?

The internet is a lovely thing isn’t it? You’re reading this for free, and I’d probably bet that the last 100 sites you’ve visited to this have been free as well. Well, the end of free content may be on the horizon. It’s no secret that monetising web content can be difficult. You only have [...]

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